Test, test, and test again! Make sure your email looks good on all devices before you send it out. Not just a pretty interface 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t make ‘em yawn! Keep your emails exciting and brief. Generating witty text... One Mississippi, two Mississippi… Let your imagination run wild. Don’t forget to add a fun, relevant call-to-action button to your email.