One Mississippi, two Mississippi… Test, test, and test again! Make sure your email looks good on all devices before you send it out. Fighting off robots… Keep an eye on your email open rate to analyze and improve performance! Feel free to spin in your chair while you wait Keep your email subject line short and attention-grabbing. Don’t forget to add a fun, relevant call-to-action button to your email. Avoid getting marked as spam! Only email people who have agreed to receive emails from you.