Don’t forget to add a short preview description to encourage people to click on your email. Opening the door to unlimited creativity… Is anyone even reading this? We’re very font of you because you’re our type. Keep your email subject line short and attention-grabbing. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Keep an eye on your email open rate to analyze and improve performance!