Test, test, and test again! Make sure your email looks good on all devices before you send it out. Is anyone even reading this? Keep an eye on your email open rate to analyze and improve performance! Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a short preview description to encourage people to click on your email. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Get creative with emojis in email subject lines to increase open rates! Keep your email subject line short and attention-grabbing.