One Mississippi, two Mississippi… Try different email subject line styles to find what gets the most opens. Don’t forget to add a fun, relevant call-to-action button to your email. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Keep an eye on your email open rate to analyze and improve performance! 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Fighting off robots… Don’t forget to add a short preview description to encourage people to click on your email.