Don’t forget to add a fun, relevant call-to-action button to your email. Not just a pretty interface Boost your email opens with a punchy subject line. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Don’t forget to add a short preview description to encourage people to click on your email. Is anyone even reading this? One Mississippi, two Mississippi… Don’t make ‘em yawn! Keep your emails exciting and brief.