A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Don’t forget to add a short preview description to encourage people to click on your email. One Mississippi, two Mississippi… Test, test, and test again! Make sure your email looks good on all devices before you send it out. I wish I looked as good as you while waiting Don’t forget to add a fun, relevant call-to-action button to your email. My day’s been ok, how’s yours? Keep an eye on your email open rate to analyze and improve performance!