Keep an eye on your email open rate to analyze and improve performance! One Mississippi, two Mississippi… Keep your email subject line short and attention-grabbing. My day’s been ok, how’s yours? Test, test, and test again! Make sure your email looks good on all devices before you send it out. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t make ‘em yawn! Keep your emails exciting and brief. Is anyone even reading this?