Test, test, and test again! Make sure your email looks good on all devices before you send it out. Sit up straight. Fighting off robots… Keep an eye on your email open rate to analyze and improve performance! 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! I wish I looked as good as you while waiting Not just a pretty interface Don’t forget to add a fun, relevant call-to-action button to your email.