Fighting off robots… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! My day’s been ok, how’s yours? We’re very font of you because you’re our type. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. One Mississippi, two Mississippi… Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Keep an eye on your email open rate to analyze and improve performance!