Keep an eye on your email open rate to analyze and improve performance! Keep your email subject line short and attention-grabbing. "I use PosterMyWall to create flyers for the MANY non-profit organizations that we are involved with!" - Stachia Generating witty text... Avoid getting marked as spam! Only email people who have agreed to receive emails from you. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Sit up straight. Test, test, and test again! Make sure your email looks good on all devices before you send it out.