One Mississippi, two Mississippi… Keep an eye on your email open rate to analyze and improve performance! Fighting off robots… Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Get creative with emojis in email subject lines to increase open rates! Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t make ‘em yawn! Keep your emails exciting and brief. “There are so many beautiful designs to choose from. I feel like a professional when I use it.” - Dr. Oberson