Feel free to spin in your chair while you wait Keep your email subject line short and attention-grabbing. Don’t forget to add a fun, relevant call-to-action button to your email. Let your imagination run wild. Is anyone even reading this? [insert fun loading text here] “There are so many beautiful designs to choose from. I feel like a professional when I use it.” - Dr. Oberson Test, test, and test again! Make sure your email looks good on all devices before you send it out.