Not just a pretty interface Test, test, and test again! Make sure your email looks good on all devices before you send it out. Keep an eye on your email open rate to analyze and improve performance! Avoid getting marked as spam! Only email people who have agreed to receive emails from you. My day’s been ok, how’s yours? I’m worth the wait Don’t make ‘em yawn! Keep your emails exciting and brief. Keep your email subject line short and attention-grabbing.