Don’t make ‘em yawn! Keep your emails exciting and brief. Opening the door to unlimited creativity… One Mississippi, two Mississippi… Don’t forget to add a fun, relevant call-to-action button to your email. Is anyone even reading this? Don’t forget to add a short preview description to encourage people to click on your email. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.