Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Is anyone even reading this? Don’t forget to add a fun, relevant call-to-action button to your email. I’m worth the wait Boost your email opens with a punchy subject line. Feel free to spin in your chair while you wait Test, test, and test again! Make sure your email looks good on all devices before you send it out. Not just a pretty interface