Keep an eye on your email open rate to analyze and improve performance! I’m worth the wait A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. One Mississippi, two Mississippi… Don’t forget to add a short preview description to encourage people to click on your email. Fighting off robots… Don’t forget to add a fun, relevant call-to-action button to your email. Want the loading time to be longer so we can spend more time together :)