Keep your email subject line short and attention-grabbing. Fighting off robots… Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Test, test, and test again! Make sure your email looks good on all devices before you send it out. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Let your imagination run wild. Don’t forget to add a fun, relevant call-to-action button to your email. I wish I looked as good as you while waiting