Get creative with emojis in email subject lines to increase open rates! Is anyone even reading this? Don’t forget to add a short preview description to encourage people to click on your email. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Feel free to spin in your chair while you wait Test, test, and test again! Make sure your email looks good on all devices before you send it out. Fighting off robots… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!