Keep your email subject line short and attention-grabbing. Keep an eye on your email open rate to analyze and improve performance! My day’s been ok, how’s yours? I wish I looked as good as you while waiting 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! One Mississippi, two Mississippi… Is anyone even reading this? Don’t forget to add a fun, relevant call-to-action button to your email.