I wish I looked as good as you while waiting Test, test, and test again! Make sure your email looks good on all devices before you send it out. One Mississippi, two Mississippi… Let your imagination run wild. Don’t make ‘em yawn! Keep your emails exciting and brief. Not just a pretty interface Keep an eye on your email open rate to analyze and improve performance! Avoid getting marked as spam! Only email people who have agreed to receive emails from you.