51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Sit up straight. My day’s been ok, how’s yours? Is anyone even reading this? Keep an eye on your email open rate to analyze and improve performance! Don’t forget to add a fun, relevant call-to-action button to your email. Don’t forget to add a short preview description to encourage people to click on your email.