Don’t make ‘em yawn! Keep your emails exciting and brief. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Keep your email subject line short and attention-grabbing. Test, test, and test again! Make sure your email looks good on all devices before you send it out. My day’s been ok, how’s yours? A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Fighting off robots… Don’t forget to add a fun, relevant call-to-action button to your email.