Is anyone even reading this? Don’t make ‘em yawn! Keep your emails exciting and brief. I’m worth the wait One Mississippi, two Mississippi… Keep an eye on your email open rate to analyze and improve performance! Don’t forget to add a short preview description to encourage people to click on your email. Don’t forget to add a fun, relevant call-to-action button to your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out.