Don’t forget to add a short preview description to encourage people to click on your email. [insert fun loading text here] “Everything I have designed has a crisp professional look and feel. Love this service” - Cameron Sit up straight. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Fighting off robots… Get creative with emojis in email subject lines to increase open rates! Don’t make ‘em yawn! Keep your emails exciting and brief.