One Mississippi, two Mississippi… Test, test, and test again! Make sure your email looks good on all devices before you send it out. Feel free to spin in your chair while you wait A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. "Our charity nursery has improved their event marketing thanks to PosterMyWall flyers!" - Paula Sit up straight. Generating witty text... Keep an eye on your email open rate to analyze and improve performance!