Keep an eye on your email open rate to analyze and improve performance! Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t make ‘em yawn! Keep your emails exciting and brief. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Not just a pretty interface Boost your email opens with a punchy subject line. One Mississippi, two Mississippi… Is anyone even reading this?