Don’t forget to add a short preview description to encourage people to click on your email. Keep an eye on your email open rate to analyze and improve performance! Fighting off robots… Test, test, and test again! Make sure your email looks good on all devices before you send it out. One Mississippi, two Mississippi… "Our charity nursery has improved their event marketing thanks to PosterMyWall flyers!" - Paula Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Get creative with emojis in email subject lines to increase open rates!