Is anyone even reading this? Don’t forget to add a fun, relevant call-to-action button to your email. Don’t forget to add a short preview description to encourage people to click on your email. Not just a pretty interface Keep an eye on your email open rate to analyze and improve performance! [insert fun loading text here] 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Avoid getting marked as spam! Only email people who have agreed to receive emails from you.