Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t forget to add a fun, relevant call-to-action button to your email. I’m worth the wait One Mississippi, two Mississippi… Keep your email subject line short and attention-grabbing. I wish I looked as good as you while waiting Not just a pretty interface