Don’t forget to add a short preview description to encourage people to click on your email. Keep your email subject line short and attention-grabbing. I’m worth the wait “Everything I have designed has a crisp professional look and feel. Love this service” - Cameron 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Keep an eye on your email open rate to analyze and improve performance! Try different email subject line styles to find what gets the most opens.