Keep an eye on your email open rate to analyze and improve performance! Keep your email subject line short and attention-grabbing. Generating witty text... Is anyone even reading this? We’re very font of you because you’re our type. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t forget to add a fun, relevant call-to-action button to your email. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!