I wish I looked as good as you while waiting Don’t forget to add a short preview description to encourage people to click on your email. Time to get that bread. Boost your email opens with a punchy subject line. Don’t forget to add a fun, relevant call-to-action button to your email. Don’t make ‘em yawn! Keep your emails exciting and brief. Fighting off robots… Test, test, and test again! Make sure your email looks good on all devices before you send it out.