Avoid getting marked as spam! Only email people who have agreed to receive emails from you. My day’s been ok, how’s yours? Don’t make ‘em yawn! Keep your emails exciting and brief. Let your imagination run wild. Sit up straight. Not just a pretty interface “Everything I have designed has a crisp professional look and feel. Love this service” - Cameron Test, test, and test again! Make sure your email looks good on all devices before you send it out.