I wish I looked as good as you while waiting Keep your email subject line short and attention-grabbing. Don’t forget to add a fun, relevant call-to-action button to your email. My day’s been ok, how’s yours? 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Sit up straight. Don’t forget to add a short preview description to encourage people to click on your email. Not just a pretty interface