Generating witty text... Not just a pretty interface Don’t forget to add a short preview description to encourage people to click on your email. Don’t make ‘em yawn! Keep your emails exciting and brief. We’re very font of you because you’re our type. Get creative with emojis in email subject lines to increase open rates! One Mississippi, two Mississippi… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!