Don’t forget to add a short preview description to encourage people to click on your email. We’re very font of you because you’re our type. Don’t make ‘em yawn! Keep your emails exciting and brief. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. My day’s been ok, how’s yours? Don’t forget to add a fun, relevant call-to-action button to your email. Opening the door to unlimited creativity… Not just a pretty interface