Feel free to spin in your chair while you wait Is anyone even reading this? Opening the door to unlimited creativity… Don’t forget to add a short preview description to encourage people to click on your email. My day’s been ok, how’s yours? Don’t forget to add a fun, relevant call-to-action button to your email. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!