Don’t forget to add a fun, relevant call-to-action button to your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Fighting off robots… [insert fun loading text here] My day’s been ok, how’s yours? Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Not just a pretty interface Keep your email subject line short and attention-grabbing.