Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t forget to add a fun, relevant call-to-action button to your email. Keep an eye on your email open rate to analyze and improve performance! Not just a pretty interface Don’t make ‘em yawn! Keep your emails exciting and brief. Let your imagination run wild. Fighting off robots… Avoid getting marked as spam! Only email people who have agreed to receive emails from you.