Sit up straight. Don’t forget to add a short preview description to encourage people to click on your email. Don’t forget to add a fun, relevant call-to-action button to your email. Try different email subject line styles to find what gets the most opens. "Our charity nursery has improved their event marketing thanks to PosterMyWall flyers!" - Paula Keep your email subject line short and attention-grabbing. Feel free to spin in your chair while you wait Is anyone even reading this?