Don’t forget to add a short preview description to encourage people to click on your email. Fighting off robots… Generating witty text... 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t make ‘em yawn! Keep your emails exciting and brief. I wish I looked as good as you while waiting Don’t forget to add a fun, relevant call-to-action button to your email. Feel free to spin in your chair while you wait