Fighting off robots… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Sit up straight. I wish I looked as good as you while waiting My day’s been ok, how’s yours? Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Not just a pretty interface Test, test, and test again! Make sure your email looks good on all devices before you send it out.