Don’t forget to add a short preview description to encourage people to click on your email. Fighting off robots… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t forget to add a fun, relevant call-to-action button to your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Try different email subject line styles to find what gets the most opens. Don’t make ‘em yawn! Keep your emails exciting and brief. I’m worth the wait