Keep an eye on your email open rate to analyze and improve performance! Don’t forget to add a fun, relevant call-to-action button to your email. Don’t forget to add a short preview description to encourage people to click on your email. Try different email subject line styles to find what gets the most opens. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Fighting off robots… A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. [insert fun loading text here]