Don’t forget to add a short preview description to encourage people to click on your email. My day’s been ok, how’s yours? A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Keep your email subject line short and attention-grabbing. Generating witty text... Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Keep an eye on your email open rate to analyze and improve performance! Try different email subject line styles to find what gets the most opens.