Don’t make ‘em yawn! Keep your emails exciting and brief. Test, test, and test again! Make sure your email looks good on all devices before you send it out. One Mississippi, two Mississippi… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Opening the door to unlimited creativity… Don’t forget to add a fun, relevant call-to-action button to your email. [insert fun loading text here] Keep your email subject line short and attention-grabbing.