A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Don’t forget to add a short preview description to encourage people to click on your email. I’m worth the wait Keep an eye on your email open rate to analyze and improve performance! Test, test, and test again! Make sure your email looks good on all devices before you send it out. One Mississippi, two Mississippi… Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Boost your email opens with a punchy subject line.